Which types of consumers would a striver in the VALS system most likely appeal to?

A striver in the VALS (Values and Lifestyles) framework typically embodies characteristics of a younger, status-conscious consumer who is likely to be motivated by approval from others and materialistic ideals. Strivers often seek out fashionable and trendy items to enhance their social status and self-image.

This is why the choice relating to those who are trendy and fashion-oriented is the most fitting. Strivers tend to follow trends closely, aiming to appear successful and trendy, which aligns well with the consumption behaviors of individuals who place a high value on fashion and style. Their purchasing decisions are often influenced by social dynamics, and they tend to look for products that help them embody a certain lifestyle.

In contrast, options like those focusing on financial stability or long-term planning do not typically resonate with the immediate status and image concerns characteristic of strivers. Similarly, the commitment to family and work is more aligned with different types of consumers who prioritize stability and responsibility over trendiness. Thus, the appeal of strivers is best understood in the context of their connection to contemporary trends and style-driven consumption.