Which strategy may lead to increasing a company's market size?

Enhancing marketing efforts is a powerful strategy for increasing a company's market size. When a company invests in robust marketing initiatives, it can effectively raise awareness of its products or services among potential customers. This could include promoting unique selling propositions, targeting new demographics, or entering new geographical areas.

By increasing visibility and engagement with their target audience, companies can attract more customers and potentially convert non-users into buyers. Effective marketing not only helps in reaching existing customers but also enables the company to tap into untapped markets, thereby expanding its overall market presence.

In contrast, reducing product quality could result in a diminished reputation and loss of existing customers, increasing product pricing may deter price-sensitive consumers, and limiting distribution channels restricts access to the product, which could also result in a smaller overall reach. Therefore, enhancing marketing efforts is essential for driving growth and expanding market size.