Which of the following is a potential result of effectively outlining a competitive advantage?

Effectively outlining a competitive advantage leads to increased customer loyalty and sales because it clearly communicates to the target audience what sets a company apart from its competitors. A well-defined competitive advantage highlights unique features, superior quality, exceptional service, or innovative aspects of a product or service. This clarity builds trust and preference among consumers, who are likely to remain loyal to a brand that fulfills their specific needs better than other options in the market. As customers become more loyal, they are more inclined to make repeat purchases and recommend the brand to others, directly contributing to increased sales and market share.

Options that suggest negative outcomes, such as lower product quality, higher marketing costs, or reduced service offerings, do not align with the idea of leveraging a competitive advantage. In fact, a strong competitive advantage often drives improvements in product quality and service, often aiming to enhance customer experiences rather than detract from them. Successful companies typically strive to manage costs effectively while maximizing value delivered to customers, which helps sustain a competitive edge.