Which of the following is NOT a step in the marketing strategic planning process?

The process of marketing strategic planning involves a series of essential steps designed to create a structured approach to reaching marketing goals. Key actions typically include conducting market analysis, which helps in understanding the industry landscape, customer behaviors, and competitor positioning. Setting objectives is also a fundamental aspect of this process, as it defines what the organization aims to achieve within a specific timeframe. Identifying target markets allows businesses to focus their marketing efforts on specific groups that are most likely to respond to their products or services.

Developing new conflict resolution techniques, however, does not align with the primary steps of strategic marketing planning. While resolving conflicts may be necessary for operational efficiency or team dynamics, it is not a core component of planning the marketing strategy itself. The focus of strategic planning is on assessing the market, defining strategic goals, and outlining actionable plans, rather than on conflict resolution methodologies. Thus, this choice stands out as it does not fit the criteria of the marketing strategic planning process.