Which aspect of marketing does the AIDA model focus on?

The AIDA model, which stands for Attention, Interest, Desire, and Action, is specifically focused on the consumer journey from awareness to purchasing intent. This model outlines the stages that a consumer typically goes through, starting with capturing their attention, building interest in a product or service, creating a desire for it, and ultimately leading them to take action, which usually means making a purchase.

This makes the focus on consumer engagement and purchasing intention particularly relevant, as the model serves as a framework for marketers to understand and influence customers' behavior throughout the decision-making process.

In contrast, the other aspects listed, such as competitive analysis, distribution channels, or product development, do not directly relate to the psychological steps that consumers experience as they engage with marketing efforts. These areas are important in their own right but are distinctly separate from the consumer engagement and intent emphasized in the AIDA model.