Which approach describes companies that proactively initiate competitive actions?

The approach that describes companies which proactively initiate competitive actions is termed "Offensive." Companies employing an offensive strategy actively seek to gain market share and position themselves advantageously against competitors. This includes actions such as launching new products, engaging in aggressive marketing campaigns, or entering new markets ahead of competitors. The intent is to create opportunities for growth and establish dominance rather than merely responding to competitors' actions.

In contrast, a defensive approach primarily focuses on protecting market share and maintaining current business rather than seeking out new opportunities. The reactive strategy involves waiting for competitors to act before responding, indicating a more passive stance. A conservative approach typically suggests a preference for maintaining the status quo and avoiding risky actions, rather than pursuing aggressive competitive movements. Therefore, the offensive approach distinctly stands out as it embodies the initiative to drive competition rather than simply react to it.